Launched late last year, Juicy Couture's new canine brand extension is featured at — among other fine emporia — Saks Fifth Avenue.
Jura Koncius reported on the new new thing in a November 8, 2007 Washington Post story, which follows.
- Party Animals, Well Groomed
A dog's life keeps getting better and better.
Juicy Couture, the company that launched its brand name with clingy pastel terry track suits favored by Hollywood celebs and teenage wannabes, has introduced a line of canine cosmetics.
And the president of People for the Ethical Treatment of Animals has penned a book about how to throw parties for your pet.
We cannot vouch for the superiority of the Juicy line, but the products get extra points for slick packaging and clever names: Juicy Crittoure Pawfum Eau de Parfum, Pawtection Softening Paw Balm and Coif Fur moisturizing conditioner. The collection, priced at $14 to $60, has just arrived at Bloomingdale's.
"Designer dog care was bound to happen," says Howard Kreitzman, Bloomingdale's vice president of cosmetics and fragrance. "People who have dogs love to spend on them."
The best-selling item so far: $14 Polished Paws pale pink claw polish.
Once your dog looks his or her best, it's time to live it up. "Let's Have a Dog Party" (Adams Media, $12.95), by Ingrid E. Newkirk, has tips for pool parties and recipes that feed four wolfhounds or 20 Chihuahuas.
"Most people say their dog is spoiled, but that is rubbish," Newkirk says. "They usually get the same dollop of boring food each day." She has ideas for doggie bags and canine pancakes.
We asked her if we should throw a party for our cat.
"No. Inviting 10 cats to a party would be cat hell."
Arf.
