GadgetRatty: Sprint Simplifies Wireless Pricing Plans

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Sprint Simplifies Wireless Pricing Plans

2008-06-13 10:46:24 by Patrick Birmingham in Cell Phone Digest

Sprint has announced simplified wireless pricing plans. Building on the popularity of Sprint's $99 Simply Everything plan, new share plans for families will include unlimited messaging and data for one low price, so there's no calculator needed to figure out wireless costs for the whole family's favorite services.

The new simplified pricing makes choosing the right plan to fit each customer's needs and budget as easy as 1 - 2 - 3:

1. Choose an individual plan for a single line or a share plan for multiple lines. 2. Choose voice only, voice with unlimited messaging, or voice with unlimited messaging and unlimited data. 3. Choose the number of minutes.

For individuals, new voice-only Talk plans will be available for $39.99 for 450 minutes or $59.99 for 900 minutes. These plans join the Talk/Message/Direct Connect(R) plans introduced in February at $49.99 for 450 minutes, $69.99 for 900 minutes or $89.99 for unlimited minutes; and the Everything plans introduced in February at $69.99 for 450 minutes, $89.99 for 900 minutes or $99.99 for Simply Everything with unlimited minutes.

Individual Plans
----------------------------------------------------------------------
Monthly   Talk     Talk/Message/Direct   Everything Plans - unlimited
 Anytime   Plans    Connect Plans -       messaging, Direct Connect,
 Minutes            unlimited messaging,  Group Connect, email, mobile
                    Direct Connect and    Web, Blackberry Internet
                    Group Connect         Service, GPS Navigation,
                                          Sprint TV Premier, Sprint
                                          Music Premier, NFL Mobile,
                                          NASCAR Sprint Cup Mobile
----------------------------------------------------------------------
450       $39.99   $49.99                $69.99
----------------------------------------------------------------------
900       $59.99   $69.99                $89.99
----------------------------------------------------------------------
Unlimited          $89.99                $99.99 Simply Everything
----------------------------------------------------------------------

For families, options will include a voice-only Talk Share plan for $69.99 for 700 minutes shared between two lines; new Talk/Message Share plans for $99.99 for 1500 minutes or $149.99 for 3000 minutes; and new Talk/Message/Data Share plans for $129.99 for 1500 minutes or $169.99 for 3000 minutes. Additional lines are $9.99 per line for Talk Share and Talk/Message Share plans and $19.99 for Talk/Message/Data Share plans.

Share Plans
----------------------------------------------------------------------
Monthly Anytime  Talk   Talk/Message Share Talk/Message/Data Share
 Minutes (shared  Share  Plans - unlimited  Plans - unlimited
 between two      Plans  messaging          messaging, email, mobile
 lines)                                     Web, Blackberry Internet
                                            Service, GPS Navigation,
                                            Sprint TV Premier, Sprint
                                            Music Premier, NFL Mobile,
                                            NASCAR Sprint Cup
                                            Mobile(SM)
----------------------------------------------------------------------
700              $69.99
----------------------------------------------------------------------
1500                    $99.99             $129.99
----------------------------------------------------------------------
3000                    $149.99            $169.99
----------------------------------------------------------------------

In most cases, these simplified options from Sprint also provide a greater value over other major competitors' offerings, with more features included at a lower price.

"We think customers will appreciate that these plans give families a savings compared to competitors such as AT&T and Verizon," said Souder. "Sprint revolutionized the industry with its $99 Simply Everything plan offering unlimited voice, data and messaging. And now customers can get unlimited data for the whole family included in their plan at a lower price than these other carriers offer. Sprint is now the obvious choice for families who use their phones for more than just plain old voice calls."

For example, with the new Talk/Message/Data Share plan, customers will be able to get 3000 minutes to share between two lines for $169.99. This is less than competitors charge for the same number of minutes, with the extra value of additional services included at no extra charge:

----------------------------------------------------------------------
Sprint                  Verizon Wireless        AT&T
----------------------------------------------------------------------
3000 minutes for two    3000 minutes for two    3000 minutes for two
 lines                   lines                   lines
----------------------------------------------------------------------
$169.99                 $219.99                 $209.99
----------------------------------------------------------------------
Additional lines =      Additional lines =      Additional lines =
 $19.99                  $29.99                  $24.99
----------------------------------------------------------------------
Unlimited night &       Unlimited night &       Unlimited night &
 weekend minutes         weekend minutes         weekend minutes
 starting at 7 p.m.      starting at 9 p.m.      starting at 9 p.m.
----------------------------------------------------------------------
Unlimited messaging,    Unlimited messaging,    Unlimited messaging,
 email and mobile Web    email and mobile Web    email and mobile Web
----------------------------------------------------------------------
Blackberry(R) Internet  Not included            Not included
 Service
----------------------------------------------------------------------
Unlimited GPS           Unlimited GPS           Not included
 navigation              navigation
----------------------------------------------------------------------
Sprint Music Premier -  Not included            Not included
 50 commercial-free
 streaming music
 channels, 100 local
 stations
----------------------------------------------------------------------
Sprint TV Premier -     Full-length on-demand   Full-length on-demand
 25+ channels of live    episodes not            episodes not
 TV, on-demand clips     available               available
 and full-length
 episodes
----------------------------------------------------------------------
Unlimited NFL Mobile    Not available           Not available
----------------------------------------------------------------------
Unlimited NASCAR        Not available           Not available
 Sprint Cup Mobile
----------------------------------------------------------------------

With data included in the monthly cost, customers can take advantage of the blazing data speeds of Sprint Mobile Broadband on their phones. Sprint Mobile Broadband brings customers instant gratification so they can get what they want when they want it, with fast file downloads, Web browsing, GPS navigation, email access and more. Exclusive applications like NFL Mobile and NASCAR Sprint Cup Mobile are included (availability varies by network/phone).

The new pricing will be available starting June 15 to new and existing Sprint customers. Existing customers can switch to a new plan without extending their contract. New line activations require a 2-year agreement per line (taxes and surcharges excluded). To sign up for the new plans, customers should visit a Sprint retail store or call 1-800-Sprint1.