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The Apple Experience
2008-03-05 04:28:34 by Stan Lau in Gear Diary
 
Copyright © 2008 Stan Lau. Visit the original article at http://www.geardiary.com/2008/03/04/the-apple-experience/.

[Ed. note: Stan wrote this on his iPhone, so I have pretty much left it intact and unedited to allow him to make his point.] 

I’m writing this on my iPhone b/c I’m on a 6pm subway ride and not in front of a PC. I could use a pocket pc phone oh- windows mobile phone - but I don’t b/c of what Apple gives me & Microsoft never has: a full, seamless enjoyable user experience. I’ve expounded on this before on Gear Diary but today I was trying to ponder, why? Why is Apple so much better at delivering on the true mobile experience?

I think it really comes down to the basic business models of the two companies and their cultures. Now I’m sure others have written much more detailed analyses on this subject so I’ll try to make it short. For example, while it’s true Apple took a very long time in developing the iPhone, it was time spent developing a user’s whole experience. That experience is how a person interacts with the phone’s hardware AND software. Apple is responsible for both and in total the whole package. We’ve read the stories about what Steve Jobs puts his folks through to get there: the long hours, the arguments, folks quitting their jobs just to get some sleep & then coming back to work. I’m sure there’s more. Apple is a company that truly cares about the user’s experience. That experience should add to a user’s life, make his life easier, more enjoyable and hopefully productive.

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